Isha Ambani’s Sangeet, aka Gujarati Coachella, Has Set #WeddingGoals that No One Can Match
I s it an Apple product launch? Is it an award show? No, it’s Isha Ambani and Anand Piramal’s sangeet. This is Gujarati Coachella, the sangeet of the century, one that will set #LaganNaGoals for years to come. Ordinary Gujaratis have a three-hour sangeet celebration where everyone first dances to garba and then the DJ plays “Gangnam Style”, “Despacito”, and other songs from his 2016 playlist and you once again break into a garba. But not the Ambanis . For one, it’s not called a “function” (so middle-class); it’s called a pre-wedding bash. And secondly, they don’t play songs from a pen drive on a music tape like us mere mortals from Malad. They get Beyoncé to sing for them and the whole of Bollywood to dance for them. The Ambani sangeet is nothing like what we’ve seen in recent times. The Virushka shaadi created history – this is the first time someone used an ad to announce their wedding. The DeepVeer wedding was f...