Isha Ambani’s Sangeet, aka Gujarati Coachella, Has Set #WeddingGoals that No One Can Match
Illustration: Akshita Monga
Is it an Apple product launch? Is it an award show? No, it’s Isha Ambani and Anand Piramal’s sangeet. This is Gujarati Coachella, the sangeet of the century, one that will set #LaganNaGoals for years to come.
Ordinary Gujaratis have a three-hour sangeet celebration where everyone first dances to garba and then the DJ plays “Gangnam Style”, “Despacito”, and other songs from his 2016 playlist and you once again break into a garba. But not the Ambanis. For one, it’s not called a “function” (so middle-class); it’s called a pre-wedding bash. And secondly, they don’t play songs from a pen drive on a music tape like us mere mortals from Malad. They get Beyoncé to sing for them and the whole of Bollywood to dance for them.
The Ambani sangeet is nothing like what we’ve seen in recent times. The Virushka shaadi created history – this is the first time someone used an ad to announce their wedding. The DeepVeer wedding was full of drama and suspense: Will Ranveer and Deepika fight over a lehenga? And Nickyanka took the hype to the next level, with choreographed Instagram posts and Sansa Stark doing an item number. The Indian public thought they’d seen it all.
But had they?
Mukesh Ambani reportedly saw the footage from these events and said, “So cute these guys try so hard to hype it all up. Why can’t people keep it simple like I did for Anant’s fifth birthday party, where we got Messi and Ronaldo to play football for the kids.” On a scale of Diwali firecrackers, if Virushka, DeepVeer, and Nickyanka were sutli bombs, then the Ambani shaadi is like 10,000 ki ladi. It was loud, non-stop, and made at least three people go, “Jio Dhan Dhana Dhan?”
Obviously, everyone at the sangeet was either rich or famous or both (except Anil Ambani). Karan Kundra and Anusha Dandekar might be cool at the Nickyanka wedding, but there’s no place for mediocrity at the Ambani-Piramal sangeet. The last thing Mukesh Ambani wants is for a drunk Jackie Shroff to start misbehaving with former First Lady of the United States Hillary Clinton. Yes, Hillary Clinton was in the house (palace, actually), as was former Secretary of State John Kerry. How well do they know Isha Ambani? Who cares, just enjoy the carnival.
What can you do in life with hard work, determination, and a net worth of $43.1 billion? A lot. For one, you can get Salman Khan to be a background dancer to an even worse dancer in Anant Ambani. On a Shah Rukh Khan song. And in an embarrassment to Gujaratis everywhere, the GUJJU song from Kal Ho Na Ho was recreated on stage (who woulda thunk?), which led to thousands of people throwing up in Surat and Ahmedabad. Mukesh Ambani has single-handedly managed to do what no director in Bollywood has managed to do – get Shah Rukh, Salman, and Aamir to perform on one stage.
The sangeet was a Christmas miracle in itself – Abhishek Bachchan managed to “dance” (if we can call it that) for more than three seconds. Hillary Clinton finally got more than half the crowd on her side as her bhangra performance with John Kerry was cheered by all. My faith in the power of money was restored when Beyoncé, who has never toured India, agreed to perform at the sangeet and risk her credibility by following Salman and Abhishek on stage. It is amazing what you can get people to do, if only the right amount of money is on the table. India’s Richie Rich was the conductor and the whole world was dancing to his tunes.
The Ambani-Piramal duo has blown the world away, and the wedding hasn’t even begun. This was just a pre-wedding bash. How do you top this? Is the wedding going to be on Mars? Is Modi going to announce a special currency note with Ambani’s face on it? At least one thing is loud and clear: Stop trying, everyone else, India’s Royal Wedding has arrived and it has won the wedding season.